Why sell dehydrated mango?
Dried mango has emerged as one of the most profitable and popular options in the healthy snack market, making it an excellent addition for any business. Sales of mango products, including dried mango, have shown consistent growth worldwide, with the global processed mango products industry valued at approximately $20.27 billion in 2023 and projected to grow at a rate of 6.9% annually until 2030.
1. Increase in Sales with Dried Mango
Dried mango offers food companies a durable and easy-to-store alternative, with a shelf life of up to 18 months. This makes it an ideal option for retailers and distributors looking to reduce losses due to expiration. Thanks to its versatility, it is sold in multiple forms: slices, cubes, and powder, allowing for a wide variety of applications, from direct snacks to ingredients for desserts and gourmet recipes.
2. Diversificación y Preferencias del Consumidor
The mango is currently the most popular tropical fruit in the world and has gained traction in markets such as the U.S., the U.K., Canada, and Asia. Consumers are increasingly seeking healthy options without preservatives, and dried mango perfectly meets this demand as it is naturally sweet and rich in nutrients. According to data, mango sales have increased by 115% in the last 15 years, especially in retail outlets with a greater focus on fresh and healthy fruits.
3. Sales Strategies and Customer Loyalty
Implementing loyalty programs can also boost sales. According to studies, offering incentives to repeat customers, such as exclusive discounts or loyalty programs, can increase purchases by 20%. This generates a stable and recurring revenue stream that benefits both the business and the customer experience. Additionally, consumer survey data shows that 77% of processed mango products sold are in the form of dried mango, making it the preferred option compared to other products like juices and purees.
4. Competitive Advantage in the Global Market
Dried mango is not only a popular choice among individual consumers, but it also opens up opportunities in export markets. The demand for this product in regions such as Asia and North America is particularly high due to its healthy profile and ease of global distribution. Brands can benefit from exporting dried mango products, as successfully done by exporters in Thailand and the Philippines, who lead in quality and volume.